26.2% of visits had a potential photography opportunity. Estimated photography use in 2024 Medicare data was about 1.8% of eye-care visits.
Survey opportunities and Medicare utilization reflect different populations. 2024 Medicare data: CPT 92285 services as a share of ophthalmology and optometry office and eye-exam visits (CMS Physician/Supplier Procedure Summary).
More value from a small share of visits.
Capturing 10% of potential photography opportunities means photographing about 2.6% of all visits. In this model: $3,045 in annual gross revenue per physician.
Share of potential photography opportunities captured
10% of opportunities2.6% of all visits145 visits photographed / year
$3,045per physician / year
30% of opportunities7.9% of all visits435 visits photographed / year
$9,135per physician / year
50% of opportunities13.1% of all visits725 visits photographed / year
$15,225per physician / year
Illustrative gross revenue before equipment, staffing and other costs: 29 potential opportunities per physician per three-clinic-day week, 50 weeks per year, and an assumed collection of $21 per completed service. Photography must be clinically indicated and meet payer coverage and documentation requirements. These are projections, not observed revenue.
